#1  Don’t TELL if you can SHOW

Whenever possible, use VISUALS to share your message.  This includes pictures, images, infographics, videos, graphics, slideshows and animations.

JustB is a lifestyle blog in Australia. Their team often use images to be the 1st way to convey a message on Facebook Posts. The text and links are there to provide context. Very clickable.  Anyone hungry? 

#2  Create Original Visual Content

Visual Social Media thrives on “sharing”.  If you can provide original content for others to share, (that links back to your business, website, products or services), then you are ahead from the outset.  For

example, did you know that over 80% of pins are repins on Pinterest?


 That means that 80% of information is “shared” and only 20% of content posted up is original. Be the 20% that gets repinned by 80% of users, by creating your own original content!Here are some ways you can create your own original content by investing in the creation of original visual images  that you can share on social media. These do not need to be fancy or expensive. Keep the focus on “original”.

  • Get some in-house training in basic editing for your team.  You will be rewarded with productivity and cost-savings when you and your team can create and edit your own images for use online.
  • Use iPhone/smartphone photo apps like Instagram, Overgram, orPhonto to take relevant, original images, and to add filters and funky fonts.  You can read more about how to use apps to get professional looking photo effects here.
  • Learn to use quality DIY editing programs like PicMonkey.com or new DIY Design tool Canva.  I recently posted about my enthusiasm for the Monkey and also Canva. I love them both.
  • Create one or more of the following types of “original” images:
  • Identify content where you should invest money in hiring an experienced designer or illustrator to create professional looking, original content. Some content is worth the extra “quality”, as it can be shared across many networks. This may be appropriate for:
  • Think about what information you can provide that is useful/helpful or inspirational.  Information that Helps or Inspires is amongst the most shared content, especially on Pinterest.  Likewise, Quotes and inspirational messages are shared like wildfire on Facebook.  How can you and your team create some simple, shareable images that showcase what you do as a business?  
  • Quotes
  • Checklists
  • Tutorials
  • Infographics
  • Videos
  • Slideshare presentations.
  • a quality Facebook Cover Photo or a series of promotional images to be shared across platforms.
  • a quality checklist or tutorial/instructional infographic.
  • a slideshare presentation that is professionally designed or illustrated.
  • an animated, or professionally filmed and edited video to be featured on your website and shared to other social media sites.

#3  Show Case Your Story

Images = Emotion and Connection.  There is no doubting that we respond quickly, and emotionally to images.  Use this to your advantage.  Showcase your story, the “why” behind your business, with images, wherever possible.

#4 Crowdsource Visual Content

CrowdSourcing refers to the act of outsourcing tasks, traditionally performed by a business, employee or contractor to a large group of people.  The more recent “buzz” use of this word refers to the act of completing a task or finding a solution to a problem by asking your online “network” or community to help you out.If you are an ice-cream company and you “crowdsource” your community to suggest a new flavour, you receive exposure online if the “conversation” is shared from friend to friend. Why not do this visually?  The concept, extended, can be relevant to activities where you engage fans to:

  • Create and share images relevant to your business (therefore showcasing your brand)
  • Connect with and promote your brand visually
  • Contribute to photo and video competitions, promotions or events.
  • If you can involve your community to help you “solve a problem” such as the name of your new product, or content to share online – they will be more than happy to help you!  If you can bring videos, images or photos into the mix. They will help you in a way that will share your message wider and quicker.