News & Noise

News & Noise

After failing to secure an acquirer, Twitter has taken its financial woes into its own hands. Bloomberg reports that the company will be laying off about 300 employees, or 8% of its workforce. Twitter has... read more


Learn More
Facebook's New Features for Your Ecommerce Business

Facebook's New Features for Your Ecommerce Business

You're likely already using Facebook to market your business, so its new features should help you sell more on the world's most popular social networking site.


Learn More
Facebook Launching Native Video Masks, Custom Reactions for Halloween

Facebook Launching Native Video Masks, Custom Reactions for Halloween

Facebook Launching Native Video Masks, Custom Reactions for Halloween


Learn More
Video Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17

Video Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17

It’s almost time for Facebook’s annual F8 Developer Conference taking place on April 18th and 19th in San Jose, California with 4,000 attendees. You can register to watch the F8 [...]


Learn More
Two-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17

Two-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17

Greetings from Dublin, Ireland! I just enjoyed a wonderful week with my family in Scotland. Then, this morning, I hopped over to Ireland to keynote at the Social Media Summit here. Whee!! Of [...]


Learn More
77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17

77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17

HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one [...]


Learn More
4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17

4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17

Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning [...]


Learn More
Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of [...]


Learn More
Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually [...]


Learn More
Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the [...]


Learn More
10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled [...]


Learn More
Google is testing ads in local business knowledge panels

Google is testing ads in local business knowledge panels

The new test is part of a broader focus on monetizing the growing number of local...


Learn More
How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, [...]


Learn More
How to Improve Your LinkedIn Engagement

How to Improve Your LinkedIn Engagement

In this article, you’ll . discover five simple tactics to improve engagement on your LinkedIn posts


Learn More
SearchCap: Improving link equity distribution, recent Google My Business updates & more

SearchCap: Improving link equity distribution, recent Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the...


Learn More
Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017

Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017

Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is [...]


Learn More
SEO ranking factors: What’s important, what’s not

SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate...


Learn More
A brief history of Google’s most important local search updates

A brief history of Google’s most important local search updates

How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on...


Learn More
Find Music for Your Videos, Draft the Perfect Email & More: The Social Scoop 10/19/17

Find Music for Your Videos, Draft the Perfect Email & More: The Social Scoop 10/19/17

A few Facebook updates of note this week: Facebook is testing news subscriptions support in Instant Articles Facebook officially rolls out its new discovery-focused Explore feed (the one with the [...]


Learn More
Why Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17

Why Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17

As mentioned in the last issue of The Social Scoop, Facebook continues to put massive emphasis on videos in the News Feed, including Live streaming video and video ads. Here are two great [...]


Learn More