News & Noise

News & Noise

After failing to secure an acquirer, Twitter has taken its financial woes into its own hands. Bloomberg reports that the company will be laying off about 300 employees, or 8% of its workforce. Twitter has... read more


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Facebook's New Features for Your Ecommerce Business

Facebook's New Features for Your Ecommerce Business

You're likely already using Facebook to market your business, so its new features should help you sell more on the world's most popular social networking site.


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Facebook Launching Native Video Masks, Custom Reactions for Halloween

Facebook Launching Native Video Masks, Custom Reactions for Halloween

Facebook Launching Native Video Masks, Custom Reactions for Halloween


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Video Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17

Video Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17

It’s almost time for Facebook’s annual F8 Developer Conference taking place on April 18th and 19th in San Jose, California with 4,000 attendees. You can register to watch the F8 [...]


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Two-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17

Two-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17

Greetings from Dublin, Ireland! I just enjoyed a wonderful week with my family in Scotland. Then, this morning, I hopped over to Ireland to keynote at the Social Media Summit here. Whee!! Of [...]


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77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17

77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17

HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one [...]


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4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17

4 Things your Facebook Ad Visuals Must Have, Leveraging UGC & More: The Social Scoop 5/31/17

Facebook rolled out a few new features on Pages and in Groups recently. Check out these three: 1) You can now add Units in Facebook Groups to help organize content, possibly into e-learning [...]


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Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of [...]


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Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually [...]


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Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the [...]


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10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled [...]


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How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, [...]


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How to Optimize Your Facebook Ads: A Proven Approach

How to Optimize Your Facebook Ads: A Proven Approach

Share your feedback, read the show notes, and get the links mentioned in this episode below.


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